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Services overview
Search engine optimization (SEO)
Web site usability
Information architecture
Web site design
Training
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Search engine optimization and site usability training

Online and on-site training in SEO, Usability, IA, and UXD

Training

No one knows your website as well as you do, we have often found that training your staff or a few select personnel in your company is more a cost-effective solution for many organizations. We train on a wide variety of topics, including but not limited to:


Search engine optimization (SEO) training

  • Introduction to SEO: terms and definitions
  • Principle building blocks
    • Keyword research
    • Labeling best practices
    • Copywriting
    • Content marketing
  • Findability and SEO
    • Information architecture (IA) for findability
    • Website usability best practices for findability
  • Search-engine friendly website design
    • How to identify, manage, and minimize duplicate content
    • Website migrations and redesign
  • Link development and competitive analysis
    • Link prospecting
    • How to ask for and obtain links
    • Social media optimization (SMO)
  • SEO best practices
  • Search engine spam: what NOT to do
  • Specialty SEO
    • PDF optimization
    • Video search optimization
    • Image search optimization
    • SEO for other file types
    • Local search optimization
  • Web searcher behaviors - how to accommodate them
  • Web searcher experience
  • Exercises

Request quote for SEO training


Website usability and user experience training

  • Introduction to website usability: terms and definitions
  • Website usability fundamentals
    • Effectiveness
    • Efficiency
    • Learnability
    • Memorability
    • Error prevention, handling, and recovery
    • User satisfaction
  • Personas and persona development
  • Task analysis and scenario development
  • Usability testing for search engine visibility
    • Formative usability testing
    • Summative usability testing
  • 7 facets of user experience design (UXD)
  • User-centered design (UCD)
  • How to measure usability
  • Website usability heuristics and best practices
  • Debunking common usability myths and misconceptions
  • Exercises

Search usability™ training

  • A combination of SEO and website usability training

Request quote for usability training


Information architecture and navigation design training

  • Introduction to IA and website navigation: terms and definitions
  • Understanding IA: what it is and is NOT
  • Why IA is important
  • 5 key components of IA
    • Organization(al) schemes
    • Labeling
    • Prioritization
    • Structure
    • Search
  • Examples of good/poor architecture
  • IA activities and deliverables
  • Information architecture and technical architecture
  • How to document and evaluate IA
  • Information architecture and navigation design
    • Purpose of navigation
    • Types of navigation
    • Essential navigation attributes
  • Examples of good/poor navigation
  • Exercises

We always tailor our training for each company, including tailored training for different departments (IT, Art Department, Web Development, and Content Providing).

request quote for IA and navigation training


If you have any questions about Omni Marketing Interactive's training services for search engine optimization (SEO), website usability, or information architecture (IA), please call us at 847-426-4256.