Search engine optimization and search usability services
Optimizing websites for people who use search engines
Search engine optimization (SEO) is designing, writing, programming, and coding (in XHTML) your entire website so that there is a good chance that the right pages will appear at the top of search engine queries for your selected keywords and keyword phrases. SEO is not optimizing for search engines only. SEO is optimizing for people who use search engines. Proper site submission and monitoring is also important.
We currently have a 100% success rate at getting client sites listed at the top of search engine results since 1995. A variety of options are available for increasing your site's search engine visibility:
Very few people design websites with search engine visibility in mind, which is what makes us unique. The most cost-efficient time to contact us to help you optimize your design templates in the initial design or redesign phase. Even if we did not design your site, we can help you make (X)HTML and scripting modifications that can help your site index better in the search engines.
Search Usability™ is Omni Marketing Interactive's proprietary advertising and marketing service that includes: search engine optimization, link development and site analysis.
Items we include in a Search Usability™ Analysis include:
All search engine marketing begins with keyword research. We will do the necessary keyword research to determine the best search engine and directory keyword phrases for your business. The most effective search engine marketing campaigns have a combination of:
Keyword research can be done for search engine optimization, link development, and social media campaigns.
Rewriting your web pages for better search engine visibility is the next step. We can help you write more effective labels that communcate aboutness and information scent to both humans and technology (searchers and search engines):
We will also evaluate and analyze the formatting of your web content (including your style sheets) to ensure search engines have easy access to your site's content.
We also provide training in this area.
Web directory enhancement and link development are a very important part of an online marketing plan. In fact, link popularity is essential for achieving top search engine visibility over time. What is important to remember that the strategies for being listed well in the web directories are different from the strategies for being listed well in the search engines. And social media optimization (SMO) also requires different strategies.
We provide a variety of services for making your site more "findable" in the major directories and social media sites:
Any comments or suggestions we make about increasing your site's search engine visibility are purely from a search engine perspective. We do not tell companies that a website is "good" or "bad." We are merely state what the search engines will be indexing. So when we make a recommendation, we are basing it on site statistics, marketing data, and research.
If you have any questions about Omni Marketing Interactive's search engine optimization (SEO) and search usability services, please call us at 847-426-4256.