Search engine optimization and Web design publications - 2011

Omni Marketing Interactive has been featured in many online marketing and design publications worldwide. Below are links to online marketing and design publications we are featured in:

Current | 2011 | 2010 | 2009 | 2008 | 2007

• Search Engine Land
• Other Publications

Search Engine Land

The Search & Usability column takes a deeper look at the ever-changing world of searcher behavior and how search engines are evolving to provide the best user experience. Search & Usability is about balancing information architecture and human interaction. The Just Behave column covers searcher behavior and how search engines work to improve the user experience.

• What is Your SEO Archiving Plan?
  If the answer to this question is stunned silence, your website could lose long-term search engine visibility. Archiving has always been an important part of the search engine optimization process.

• User-Centered Design or Usage-Centered Design: Which is Better for SEO?
  When creating a search-engine friendly website, do you follow the principles of user-centered design, usage-centered design, or both?
  

• Eyetracking and Search Engine Optimization: Fad, Fact, or Fiction?
  Do SEO professionals use eyetracking usability studies as a link-juice fad? Can eyetracking tests yield useful information about Web searchers?

• What Is The Key To Effective SEO Elevator Pitches?
  If you only had 30 seconds to explain search engine optimization (SEO) to others, how would you do it? Would your explanation be different for user experience professionals? Here's how I explain it.

• SEO Smackdown: Information Architecture vs. Technical Architecture
  Why do many SEO professionals believe that technical architecture is more important than information architecture (IA)?

• Interview With Louis Rosenfeld, Author Of Search Analytics--Part 2
  Part 2 of a two-part interview with information architect and author Louis Rosenfeld about search analytics: relevancy scores, precision scores, analytics that can improve navigation, some insightful tests you can use on your own site.

• Interview With Louis Rosenfeld, Author Of Search Analytics--Part 1
  Part 1 of a two-part interview with information architect and author Louis Rosenfeld about search analytics that can (and should) be used for optimizing your website. He defined site search analytics (SSA), suggested keyword patterns to monitor, and outlined some differences between web searchers and site searchers.

• How To Use Personas & Scenarios In SEO
  Keyword research tools are great, but they do not provide enough context for understanding searcher behaviors. Usability test scenarios can help SEO professionals better understand their target audience.

• How To Use Effective Navigation Labels for Search Engine Optimization (SEO)
  Is your website's navigation system based on the perceived logic of your boss' wife? Learn how to use effective navigation labels for SEO.

• Calling All Information Architects! Get with the SEO Program
  Many SEO professionals try to understand information architecture (IA). Do information architects try to understand SEO? Here are some of my beefs with information architects.

• Search Engine Optimization (SEO) Myths About Information Architecture
  PageRank sculpting, siloing, link-juice flowage, SEO architecture — all are keyword phrases that make my skin crawl. What do search engine optimizers need to know about information architecture? Learn from real information architects.

• Why SEO Needs Its Own Reputation Management
  Why do people continue to believe that search engine optimization (SEO) is snake oil? Here are 4 possible sources of confusion.

• Findability, SEO, and the Searcher Experience
  Do you know the key components of a positive searcher/user experience? Usability and findability are crucial…but there are other critical elements to help searchers/users locate and discover desired content.

Other Publications

SpoolCast: When Search Meets Web Usability Q&A with Shari Thurow
How do you bridge the gap between the search engine and your site? You want that transition to be as smooth and natural for your users as possible. In this podcast, Shari Thurow offers techniques and tricks to satisfy the goals of your users. See also the Virtual Seminar.

4 search engine snags and their satisfying solutions
By John Moore, Government Computer News
Agencies use mix of technical, design skills to improve website search engine. Users have a hard time finding government information on the Web. Remedying the situation requires a mix of technical and information design skills.
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If you have any questions about Omni Marketing Interactive's search engine optimization (SEO), Web site usability, information architecture (IA), or Web design services, please call us at 847-426-4256.

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Omni Marketing Interactive
847 S. Randall Road #312 • Elgin, Illinois 60123
Phone: 847-426-4256 • Fax: 847-426-4257

Web Site Usability • Search Engine Optimization (SEO)
Web Site Design • Information Architecture (IA)

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