Search engine optimization (SEO) and Web design publications - 2010

Omni Marketing Interactive has been featured in many online marketing and design publications worldwide. Below are links to online marketing and design publications we are featured in:

Current | 2011 | 2010 | 2009 | 2008 | 2007

• Search Engine Land
• Search Engine Watch and Clickz
• Interviews

Search Engine Land

The Just Behave column covers searcher behavior and how search engines work to improve the user experience.

• Keywords, Text Links, and Navigation Design
  What is the best approach to utilizing keywords in site navigation? Balance is the key to successful keyword placement in a search-engine friendly website.

• Clickability and Search-Engine Friendly Web Design
  Clickability, or perceived visual affordance, is a key element of search-engine friendly website design. How do searchers and search engines perceive clickable and unclickable elements?

• More SEO Myths About Website Usability
  When you optimize your website for search engine visibility, who are you targeting? The statistically average web searcher? Someone who is new to web searching? Or a highly experienced web searcher?

• Mobile Searcher Behavior Should Drive Design & SEO
  Mobile searchers have different goals, motivations, and limitations than desktop searchers. What are things you should consider before building and optimizing a website for mobile searchers?

• Keywords, Aboutness, and SEO
  Do your web pages, graphic images, and videos effectively communicate aboutness to both web searchers and search engines? How do search engines and searchers determine aboutness?

• When Good SEO Becomes Bad Information Architecture (IA)
  Have you ever heard the phrase search engine optimization (SEO) architecture? At first glance, it might seem like a good idea…but maybe not. Learn about 2 critical usability tests that help SEO professionals not make information architecture errors.

• Key Information Architecture (IA) Concepts Every SEO Should Know
  Search engine optimization professionals often confuse information architecture (IA) with website development. Here are fundamental IA skills every SEO professional should know, and how SEOs can in turn contribute their knowledge to a successful site architecture.

• 3 Search Types All SEOs Should Know
  Does your website accommodate common searcher behaviors? Here are 3 types of searches all SEOs should know…and how you can accommodate them on your site.

• Defining Download Time: Web Searchers vs. Search Engines
  “Download time” and “speed” are terms that often confuse SEO professionals, web designers/developers, information architects and usability professionals alike because of various interpretations.

• Deadly Sins Against SEO: Part 2
  More egregious mistakes that website owners, web designers/developers, landing page experts, and others make to prevent qualified search engine traffic and conversions.

• Deadly Sins Against SEO: Part 1
  Are you getting conflicting or bad advice from landing page and conversion specialists? Here are some SEO sins they commonly commit.

• Information Architects are from Venus, SEOs are from Mars
  An SEO professional’s spin on information architecture (IA) can lead website owners down the wrong path. Here are some common mistakes that SEO professionals make that can negatively affect search engine visibility and ROI.

• Customer Loyalty and Search Engine Optimization (SEO)
  A principal goal of SEO should be customer loyalty. Read how search engine optimization professionals can measure customer loyalty as a part of a successful search experience.

Search Engine Watch and Clickz

• Redefining Search-Engine Friendly Website Design
  The term "search-engine friendly design" has always been misunderstood by many people. Do you design for search engines, searchers, or both?

Interviews

• What Every LIS Pro Must Know Aabout SEO: Q+A With Shari Thurow, Part 1
• Metatags, Mental Models, LIS courses + SEO: Q&A With Shari Thurow, Part 2
• Take the Librarian Stereotype and Stick It – Shari Thurow's SEO Q&A , Part 3

If you have any questions about Omni Marketing Interactive's search engine optimization (SEO), Web site usability, information architecture (IA), or Web design services, please call us at 847-426-4256.

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Omni Marketing Interactive
847 S. Randall Road #312 • Elgin, Illinois 60123
Phone: 847-426-4256 • Fax: 847-426-4257

Web Site Usability • Search Engine Optimization (SEO)
Web Site Design • Information Architecture (IA)

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