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Publications

Articles on search engine optimization (SEO), website usability, information architecture (IA), and the user/searcher experience

Omni Marketing Interactive has been featured in many online marketing and design publications worldwide. Below are links to online marketing and design publications we are featured in:

Current | 2013-14 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007


Current SEO and design articles

The Zip Local Marketing Podcast (zipsprout)

Local SEO imageUser Experience (UX) for Local SEO
How site architecture can help...or hurt...your local search engine visibility & searcher experience. Learn about missed opportunities on both national sites (with local presences) and purely local websites.


CIO Magazine Feature

CIO article image14 things you need to know about SEO friendly site design
Search engine optimization experts bust 4 common myths about search friendly website design and share best practices for SEO now and in the future. Written by James A. Martin.


Website usability, design, and conversions

Marketing Land
The Design, Usability & Conversion column looks at how user-centered design (UCD) and website usability has a great impact on conversions and a positive user experience .(UX).

You use search, display email or mobile to attract prospective customers to your web site. And then what happens? That's what this column is all about — how to design your site and landing pages to achieve your marketing goals.


Accessibility and UX imageMeasuring Accessibility In The User Experience (UX) And The Searcher Experience
Accessibility in the user experience isn't just about human users, it's also about technology users. Great accessibility resources, tools, and checklists.


Website nomenclature imageHow to Create a Website's Nomenclature (or Labeling System) for Online Findability
Guidelines for creating and maintaining document labels, content labels, and navigation labels for your website.


Taxonomy imageWebsite Taxonomy Guidelines And Tips: How Best To Organize Your Site
Learn some of the the ins and outs of taxonomies and why creating and maintaining a taxonomy should be a key part of your marketing strategy.


A/B test - imageHow To Use Quantitative And Qualitative Data For Search
Qualitative and quantitative research (and usability testing) are critical for understanding your target audience. Keep data (web analytics, keywords, search analytics, ads) in the right context.


Information architecture and UX Facts6 Information Architecture Facts Every Business Should Know
There's a lot of confusion out there about what information architecture is (and isn't). Columnist Shari Thurow is here to clear up misconceptions and set the record straight.


Information architecture priorityRedesigning Or Creating A Website? Here's Why Information Architecture Should Be Priority #1
Information architecture (IA) and site navigation are NOT the same thing, though both should be meaningful to users.


Delight and UXWeb Searcher Experience: Is Delight Overrated?
Delightful interactions can make the user experience (UX) more engaging. Should delight be part of search?




If you have any questions about Omni Marketing Interactive's search engine optimization (SEO), website usability, information architecture (IA), or web design services, please call us at 847-426-4256.