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Search engine marketing and Web design publications
Omni Marketing Interactive has been featured in many online marketing and design
publications worldwide. Below are links to online marketing and design
publications we are featured in 2007-2010:
This is one of my favorite "Shari Thurow" interviews:
- Interviewing Shari Thurow on SEO Et Al
My perspective on search engine optmization and Flash, AJAX, social media, local search optimization. Also my opinion on "expert" understanding of SEO fundamentals -- the answer might surprise you.
Current search engine marketing and design articles
Search Engine Land
The 100% Organic column covers issues related to being listed in the free, natural or "organic" listings in search engines. The Just Behave column covers searcher behavior and how search engines work to improve the user experience.
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Information Architects are from Venus, SEOs are from Mars
An SEO professional’s spin on information architecture (IA) can lead website owners down the wrong path. Here are some common mistakes that SEO professionals make that can negatively affect search engine visibility and ROI.
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Customer Loyalty and Search Engine Optimization (SEO)
A principal goal of SEO should be customer loyalty. Read how search engine optimization professionals can measure customer loyalty as a part of a successful search experience.
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Is Social Media Ruining Search Results?
I think the commercial web search engines are giving social media items far more attention and validation than they deserve. Do you?
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Understanding Orienting Search Behaviors for SEO and Conversions
Orientation is a search behavior that no one should dismiss. Quick-and-easy orientation contributes to a positive brand experience, increases conversions and sales, and makes content easier to find.
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Search Engine Optimization (SEO) and Searcher Mental Models
Do search engine optimization (SEO) professionals architect Web sites to match searcher mental models? The answer might surprise you.
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Search Engine Optimization (SEO) and the Scent of Information
To truly understand web searcher behavior, many search engine optimization (SEO) professionals should know how searchers locate, discover, and follow the scent of information.
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Commercial Intent and Web Searcher Behaviors
When do web searchers have commercial intent? What types of search queries do they try before actually making a purchase?
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Optimizing for Re-finding Search Behavior
Re-finding search behavior is common in Web (text) search, image search, and video search. What is it, and how can you make it easy for Web searchers to re-find your content?
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The 3 Search Engine Conference Personas
Think the person sitting next to you at a search engine conference has the same goals and skills you have? Think again.
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Search Behavior: The 4th Building Block of Search Engine Optimization
SEO is actually optimizing a Web site for people who use search engines, both web search engines and site search engines. The key ingredient has always been searchers — their characteristics and behaviors.
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Don't Forget SEO for Navigational Searches
Don't make the stupid mistake many search engine optimization (SEO) professionals make - not optimizing for searchers' navigational queries.
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Hey Usability Professionals: Get With the SEO Program
Many SEO professionals work very hard to understand web site usability. Read about my beefs with usability professionals and SEO.
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Search Engine Optimization (SEO) and Web Site Architecture
Learn about the different perspectives of information architecture from information architects and SEO professionals.
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Will the Real SEO Professional Please Stand Up - SEO Hybrids
Most SEO professionals are not only search engine optimizers. They are SEO hybrids—the blend of a search professional with other areas of expertise.
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Why User Experience is a Crucial Part of SEO
On the Web, the term user experience, commonly abbreviated as UX or UE, is used to describe the overall perception, experience, and satisfaction that users have as a result of their interactions with a Web site. Do search engine optimization professionals truly get the user experience?
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The Most Dreaded Keyword Phrase
In Web site usability, one of the hardest obstacles to overcome is the mentality of “This is what I would do.” Here are some guidelines to help other search engine optimization (SEO) professionals effectively respond to this somewhat misguided mentality.
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SEO Ethics Are In the Eye of the Beholder
Many SEO professionals consider themselves to be ethical search engine marketers. Labeling a company as an "ethical search engine marketing (SEM) firm" is a great sales pitch as it implies credibility in this industry.
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When Keyword Research and Search Data Deceives
As search engine optimization (SEO) professionals, we obsess with search data from a wide variety of resources. Which one is best for our clients? Does our web analytics data validate our keyword research?
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The Inmates Are Running the Search Engine Asylum
For search engine marketers and clients to communicate effectively, they must utilize a shared, common vocabulary. Sometimes, though, search engine reps themselves are to blame for the confusion.
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So, You Think You're a Search Engine Optimization (SEO) Expert?
Is an SEO professional with advanced programming skills truly an SEO expert? Or are there three groups of SEO experts with three unique skill sets?
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Meta-Tag Optimization Tips: A Search Usability Perspective
Seasoned search engine optimization professionals might yawn and roll their eyes - and that is precisely the attitude Web site owners should not have, because meta-tag content does have an impact on how searchers interact with your search listings. Read more....
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What SEO/SEM Professionals Should Know About Website Usability – Part 2
I asked usability professionals to answer the question, "What should SEO professionals know about usability?" Part 2 shows answers from well-known Web site usability experts, Dr. Jakob Nielsen and Kim Krause Berg.
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What SEO/SEM Professionals Should Know About Website Usability – Part 1
Although I laud SEO/SEM firms focusing on the user experience, I f their conclusions and methodologies are often full of errors. Two-part article gets answers from well-known Web site usability experts, Peter Morville and Dr. Susan Weinschenk.
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You'd Be Wise to "NoFollow" This Dubious SEO Advice
Reasons to use, and not to use, the 'nofollow' attribute.
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SEO and SEM Outside the U.S. -- Tips and Advice
Things to remember when utilizing search engine optimization (SEO) and search engine advertising to an English target audience.
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Understanding Search Usability - Part 2
Identifying the different types of search behaviors and how they are all related, and designing a Web site that accommodates a wide variety of search behaviors.
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The "Design" Part of Search-Engine Friendly Design
The term "search-engine friendly design" has been twisted to have different meanings, mostly centered around URL structure. The "design" portion of search-engine friendly design is notoriously missing.
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Understanding Search Usability
Both SEO professionals and Web site usability professionals misunderstand the term "search usability." Learn what it is and how to apply it.
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Black-Hat SEOs are Worthless Shady Criminals
Black hat, white hat, blue hat, new hat... why should anyone care which color hat any search engine optimization (SEO) professional labels him- or herself?
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Don't Abuse Users' Search Experience with 301 Redirects
Link development gurus commonly obsess over 301 redirects. The problem with this 301-redirect obsession is that the focus is on search engine positioning, not users or searchers.
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The Right Way to Think About Site Maps
If you asked one hundred search engine optimization (SEO) professionals to explain a site map and show you what an effective one looks like, chances are you will get 100 different answers.
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Understanding Search Engines Duplicate Content Issues
Learn how the commercial Web search engines deal with duplicate content.
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Term Highlighting and Search Engine Optimization
An organic listing's appearance in a search engine results page (SERP) is very important, which is why all SEO professionals should know about term highlighting.
DirectConnect
Quarterly newsletter for DirectAvenue, a firm specializing in direct response and brand marketing.
WebTrends Blog
Web analytics giant WebTrends provides a blog to openly share ideas and expressions about improving the customer experience.
Internet Retailer
Search engine optimization (SEO), Web site usability, and Web design articles for e-commerce sites.
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Targeting Search Engine Rankings
Whenever a retailer sees a Wikipedia listing appear in search results, that retailer should immediately ask: ‘Are there pages on my web site that meet the searchers’ informational needs?’” says Shari Thurow, founder and search optimization director at consultants Omni Marketing Interactive. “Many retail web sites contain informational pages, but many retailers might not realize it.”
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Tips and Techniques for Designing Web Pages That Search Engines Notice
from Guide to Retail Web Site Design & Usability
The key to success with natural search is to consistently monitor and evaluate shoppers' search behavior, which in turn leads to higher optimization. This article by Shari Thurow, founder and search engine optimization director, Omni Marketing Interactive, addresses seven important optimization strategies for designing better pages and generating qualified search engine traffic and more sales.
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A Perfect Match: In commintting to a search marketing partner, retailers must use their wits to find The One
Retailers should understand that their preconceived notions about search might not be accurate,” says Shari Thurow, founder and search optimization director at Omni Marketing Interactive. “A No. 1 position on Google does not guarantee that a site will generate thousands or millions of dollars in sales, or guarantee a long-term positive brand perception.”
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Speakers Call Rich Media a Powerful Tool to Use With Care
Shari Thurow, founder and search engine optimization director of Omni Marketing Interactive, offered tips for making sure rich media on a site works for and not against a retailer’s sales objectives. Rich media applications must first meet user expectations, she says, meaning that what a user thinks will happen when he clicks a site feature actually happens.
Clickz
Search engine optimization articles from Clickz.
If you have any questions about Omni Marketing Interactive's search engine optimization (SEO), Web site usability, information architecture (IA), or Web design services, please call us at 847-426-8978 or email us at info@search-usability.com.
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