Search engine optimization and Web design publications

Omni Marketing Interactive has been featured in many online marketing and design publications worldwide. Below are links to online marketing and design publications we are featured in:

Current | 2012 | 2011 | 2010 | 2009 | 2008 | 2007

Current search engine optimization and design articles

Search Engine Land
The Search & Usability column takes a deeper look at the ever-changing world of searcher behavior and how search engines are evolving to provide the best user experience.

• SEO Smackdown Round 2: Old Vs. New Search Engine Optimization
  Has SEO really changed? Search engine algoholics might say "Yes!" Experienced practitioners might say, "Not really." Instead of keywords, site architecture, and link development, maybe we should understand aboutness, information scent, and validation.

• How Does Color Usage Affect SEO & Conversions?
  Many search engine optimization professionals have different interpretations of the term search-engine friendly website design. Learn how color affects your SEO efforts and conversions.

• A Simple Guide To Understanding The Searcher Experience
  When search engine optimization (SEO) professionals talk about the searcher experience, they often cast their personal mental models onto the minds of searchers. Here's what you should really know.

• Keyword Classification: Understanding The "Why" Of SEO
  Keyword classification is often the missing ingredient in effective search engine optimization. The "why" involves searcher context and mental models.

• The Ties Between Emotional Design and Search Engine Optmization (SEO)
  Shari, are you crazy? Search engines don’t have emotions! What does emotional design have to do with SEO? A lot more than you might think.

• How To Understand Keywords In Searcher Context
  Is it possible for SEO professionals to understand searcher context based purely on keyword research data?

• Web Searcher Behavior Quiz – Test Your SEO Knowledge
  Think you know the web searcher goals and behaviors that are important for long term search engine visibility? Take this quiz and find out.

• Spreading SEO Awareness and Knowledge
  Taking that first step to genuine SEO awareness can be difficult for SEO professionals as well as information architects and usability professionals. How can we make crossing that bridge easier?

• Website Usability 101 For SEO Professionals
  Want to be better at search engine optimization? What all SEO professionals should know about website usability.

Visibility Magazine

• The Human Part Of Search Engine Optimization — Understanding Searcher Goals
  The key ingredient to site optimization is the often dismissed human element – searchers. If SEO professionals tried to understand and accommodate the needs, goals, and behaviors of Web searchers, they could deliver a better user experience on our websites.

World IA Day coverage

• Architecting Search-Engine Friendly Websites
  by Laura Creekmore, Board Member of the Information Architecture Institute
  

• World IA Day Ann Arbor: Architecting Search-Engine Friendly Websites
  by Deborah Edwards-Onoro
  In her Architecting Search-Engine Friendly Websites talk, Shari Thurow (author of Search Engine Visibility) described the close relationship between information architecture and search engine optimization. Shari provided great practical advice and case studies in a witty and fun presentation.
  

If you have any questions about Omni Marketing Interactive's search engine optimization (SEO), Web site usability, information architecture (IA), or Web design services, please call us at 847-426-4256.

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Omni Marketing Interactive
847 S. Randall Road #312 • Elgin, Illinois 60123
Phone: 847-426-4256 • Fax: 847-426-4257

Web Site Usability • Search Engine Optimization (SEO)
Web Site Design • Information Architecture (IA)

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