Links and resources

The list of Web sites and books that follow are resources that we consistently use as references whenever we build a new Web sites or redesign an existing ones. These resources contain books, marketing companies, and reputable search engine marketing newsletters that will help Web site owners build search-engine friendly Web sites that enhance the end-user experience.

• Web sites
• Books

Web sites

High Rankings Advisor
The High Rankings Advisor is an informative and witty, free weekly email newsletter written by search engine expert Jill Whalen. Jill keeps no secrets when it comes to optimizing sites for search engine visibility. Excellent interviews with timely, accurate information.

Position Technologies, Inc.
Position Technologies is the leading provider of search traffic solutions. Through their partnerships with the leading search engines and value-added services, Position Technologies provides a unique platform for businesses to manage their search engine visibility and traffic.

Search Engine Forums
Online forum for discussions about current topics relating to search engine marketing. Top search engine experts moderate and contribute to forum discussions. Representatives from the major search engines and directories sometimes contribute to discussions.

Search Engine Watch
If you only bookmark one Web site about search engine marketing, this is the one. The most reputable source of information on the search engines, Search Engine Watch is a "must have" for all Web site designers and online marketers.

SearchDay
SearchDay is a free newsletter from Search Engine Watch featuring Web search news, reviews, tools, tips, and search engine headlines from across the Web. Beyond breaking news, SearchDay also features tips and techniques for sharpening your Web searching skills, reviews of specialized search sites and tools, interviews with important people in the world of search, and a variety of additional search-related content.

SEO Consultants Directory
Directory of professional, ethical search engine marketers who follow all of the guidelines set forth by the search engines and directories. Great resource for finding search engine marketers who do not spam the search engines.

URLWire
Site announcements for SearchEngineBook.com courtesyof EricWard.com and URLwire. Got content, need links? Using Eric Ward's services is how great content gets linked. Since 1994.

Books

Designing Web Usability: The Practice of Simplicity
Jakob Nielsen
New Riders Publishing

Search engines, directory editors, and end users prefer sites that are simple and easy to use. Though not all advice presented in this book is search-engine friendly, the information will help Web site owners create sites that enhance the end-user experience and increase sales conversions.

Don't Make Me Think: A Common Sense Approach to Web Usability
Steve Krug
New Riders Publishing

If I had to select only one book that would be required reading in a Web site design class, this one would be it. Even though Don't Make Me Think is classified as a usability book, it is a must-read for all Web site designers who plan on creating user-friendly Web sites. Provides usability reviews and site design problem-solving.

Homepage Usability: 50 Websites Deconstructed
Jakob Nielsen and Marie Tahir
New Riders Publishing

Usability gurus Jakob Nielson and Marie Tahir present 113 guidelines for a user-friendly home page and analyze the home pages of popular Web sites such as About.com and Microsoft. Great book for determining the effectiveness of your home page.

Net Words - Creating High-Impact Online Copy
Nick Usborne
McGraw-Hill

Nick Usborne speaks, writes, and consults on strategic copy issues for business online. For Web sites, emails and newsletters, he crafts messages that drive results. This book is a guide to creating copy that connects with customers and increases sales conversions. One of the best Web copywriting books available.

Speed Up Your Site: Web Site Optimization
Andy King
New Riders Publishing

Web site optimization (WSO) is the process of reducing web site size and complexity to maximize speed. Decreasing a site's download time is one of the basic rules of web site design, and Andy's great book teaches your how to do that: your graphic images, your code, your scripts.

Web Redesign | Workflow that Works
Kelly Goto and Emily Cotler
New Riders Publishing

Planning is of the most cost-effective things a Web site owner can do, especially when it comes to search-engine friendly design. Kelly Goto and Emily Cotler provide a framework for a cohesive Web workflow plan that save Web site owners time, money, and headaches. Read this book before designing your Web site.

If you would like to suggest a link for this section, or for more information about our search engine marketing, training, and search engine advertising services, please fill out our quote form or call us at 847-426-8978.

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