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Search engine optimization (SEO) FAQs

To get answers to frequent questions about our search engine optimization and marketing services, please select one of the links below:

What is search engine optimization?

Search engine optimization (SEO) is designing, writing, and coding (in HTML) your entire website so that there is a good chance that your web pages will appear at the top of search engine queries for your selected keywords and key phrases.

Search engine optimization is not optimizing for search engines only. It is optimizing for people who use search engines. Information architecture and usability are very much a part of Omni Marketing Interactive's optimization process.

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What does a search engine optimization campaign involve?

There are 4 essential components of a search engine campaign:

  1. Text component. A website should contain the words that your target audience is typing into search queries. Your site's labeling system should communicate 'aboutness' to both humans and technology.

  2. Link component. Placing keywords on a web page is useless if the search engines do not have a means to discover, locate, and access that text. Therefore, your site design must be "spider friendly." In other words, your website should accommodate human users as well as technology users.

  3. Popularity component. All of the major search engines measure popularity. Therefore, before beginning a search engine campaign, we often have a corresponding link development campaign as well as social media signals to assist with popularity.

  4. Searcher component. A known part of search algorithms are searcher goals and behaviors. When people use the commercial web search engines, they are trying to communicate:

    • Where they want to go,
    • What they want to read (or know), and
    • What they want to do.

A successful, long-term SEO campaign is not possible unless all 4 of these components are addressed. (See details in our article: Search engine optimization (SEO) essentials).

After all of these elements are in place on a website, we submit to the major search engines in a non-spam manner.

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What is the difference between search engine optimization and search engine positioning?

Search engine positioning, abbreviated SEP, is a buzz word that is supposed to have the same meaning as search engine optimization. The emphasis is on positioning rather than optimization.

Do not fall for this marketing hype. No one can guarantee a search engine position because the search engines ultimately determine which sites rank, not the online marketing firms.

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Why don't you offer any guarantees?

We do not guarantee placement unless you are participating in a pay-for-placement search engine advertising...and even THEN it is hard to guarantee top placement.

Despite what other SEO companies claim, no one can guarantee top search engine placement because there is a 3rd party who has all of the control: the search engines. What we can guarantee is that we will help you with:

  • Keyword analysis and selection
  • Meta-tag and other web copywriting
  • Site labeling systems (navigation, document, and content labels)
  • Technical audit and recommendations
  • Information architecture and navigation design
  • Site submission and monitoring
  • Duplicate content management
  • And more....

Since 1995, we have a 100% success rate for getting clients listed at the top of search results.

Read more about our search engine optimization services.

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Do you create doorway pages?

Since all of the search engines consider doorway pages to be spam, Omni Marketing Interactive does NOT create doorway pages. We create information pages, which are designed and written primarily to benefit your target audience who find your site via the search engines and industry-related websites.

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What is the difference between a doorway page and an information(al) page?

Doorway pages are seb pages created specifically for search engine positions. They are not created to benefit end users.

Information pages, on the other hand, are specifically created to benefit your end users because they provide information that your target audience is interested in. Because information pages are a part of your website, they can help your site gain more popularity in the search engines AND industry-related websites.

Since informational queries are the most common type of search-engine query, we believe all sites should have information pages. Due to our education, experience, and training in website usability, we can build and reformat pages that accommodate both humans and technology.

Many people do not understand how doorway page companies work. They create thousands of pages for a single keyword or keyword phrase. All of these pages are fed to the search engines, polluting their indices with unnecessary information. They are not pretty, and they often contain so much gibberish they must be cloaked. End users would not continue visiting a website if they viewed these pages.

Information pages were tested and developed in 1997 by Marshall Simmonds, Disa Johnson, and Shari Thurow of Omni Marketing Interactive.

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How much does a SEO campaign cost?

The cost of an SEO campaign depends on the size and type of website you have, the number of keywords your site uses, and popularity. If your website already has a search-engine friendly design, the costs are far less.

Most of our search engine optimization campaigns begin at $5,000 per year. Search engine consulting costs $100/hour with a minimum 4-hour commitment to begin.

Search engine optimization is an iterative (ongoing) process, not a one-shot deal. Omni's staff can maintain your ongoing SEO efforts, or we can train your staff on a wide variety of optimization topics.

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Which search engines do you submit to?

We submit to the search engines that deliver the most qualified traffic, including but not limited to:

  • Google
  • Yahoo
  • Bing
  • Local listings (at search engines and other sites)
  • Social media sites

We will submit to any specialized search engines and foreign-language search engines (i.e. non-U.S.) at your request...but the site must be optimized for specific countries in the proper language(s).

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Do you offer SEO training?

We do offer training in search engine optimization and other user experience design (UXD) services, including search usability. If you have a large site that has a wide variety of services and products, then it might be more cost effective to receive training.

If you are interested in viewing our training syllabus, please fill out our quotation form with your URL and the number of people you would like trained.

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If you have any questions about Omni Marketing Interactive's search engine optimization (SEO), website usability, information architecture (IA), or web design services, please call us at 847-426-4256.