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Search engine optimization and UX design conferences

Omni Marketing Interactive has been featured at search engine marketing, usability, information architecture (IA), and web design events worldwide. Our Search Engine Optimization (SEO) Director, Shari Thurow, has been a top-ranked conference speaker for 20+ years.

Below are links to search engine conferences and other events we will be speaking at:


World Information Architecture Day 2021

Architecting for Curiosity: 7 UX Design Best Practices for Search-Friendly and Accessible Content

Learn how to create and maintain web pages that contain useful, compelling content that consistently arouses users' curiosi...and keeps their attention.

Get an in-depth look at architecting effective visual hierarchies using color, fonts/typefaces, scannability elements, placement, white space, and other proven ways to influence curiosity, user engagement, and conversions on web pages.

In this interactive session, you will learn:

  • How to encourage scrolling & user interactions
  • Step-by-step process of crafting & optimizing calls to action (CTAs)
  • Content UI dos & don'ts
  • How to encourage web searchers to click/tap your links in search listings
  • Common mistakes that affect curiosity
  • Knowing when to break the rules

This session is based on eye-tracking studies and other usability data that Shari and her team has collected over the past 21 years.

Attendees will leave with an understanding of users' eye movements have evolved and how to best optimize web pages to encourage more in-depth interactions.

Conference location:

  • Virtual Event
    Saturday, February 27, 2021
    11:00 am to 12:00 pm EST

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The Information Architecture Conference

Sense-Making, Search Systems, & Site Optimization (Workshop)

The Information Architecture Conference logoWhen people want to locate and discover information, they can simply type keywords into a search engine (not only Google) and select items from the first page of search results, right? This is the current mental model of how search/retrieval works for most users of all ages.

Sense-making is a searcher behavior that information architects, user experience (UX) and usability pros should not ignore. Search listings not only should make sense to individuals, they should also make sense to groups of people.

This workshop will answer the following questions:

  • Which parts of a search listing must make sense to people before they will click (or tap) on a link?
  • Where does sense-making occur during different parts of a search task?
  • What do common search systems use for display in search listings?
  • Does the type of search query affect the type of information that must make sense in search listings? (Short answer: yes!)
  • How can we architect search listings so that they make sense for multiple target audiences?

During this workshop you’ll learn how to implement sense-making and search into personas, using a base template. Each attendee can tailor his or her persona based on what they learn in the tutorial.

Conference location:

  • Virtual Event
    Tuesday, April 20, 2021
    10:30 am to 12:30 am EST

If you would like us to speak at your conference, webinar, or other event on the topics of search engine optimization (SEO), information architecture (IA), user experience design, or any other website usability topic, please fill out our contact form or call us at 847-426-4256.

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