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Search engine optimization and UX design conferences

Omni Marketing Interactive has been featured at search engine marketing, usability, information architecture (IA), and web design events worldwide. Our Search Engine Optimization (SEO) Director, Shari Thurow, has been a top-ranked conference speaker for 20+ years.

Below are links to search engine conferences and other events we will be speaking at:

Search Marketing Expo Click to go to Search Marketing Expo web site

Search Engine Friendly Web Design (Boot Camp)

Designers and SEOs sometimes clash over the best way to build a site for search engine success. The reality is that search engines are the starting point for most Internet users, and if your site is difficult for Google, Bing or other engines to "read," it's not going to be found by human visitors.

Striking the right balance is critical for usability, findability, and search marketing results.

Attend this bootcamp session to learn how to create search engine-friendly sites that appeal to humans, too!

Includes guidelines & best practices for the Mobile First Index, machine-learning algorithms, and artificial intelligence (AI).

Conference location:

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Search Marketing Expo - GermanySMX Munich

The 5 Types of Navigation Every SEO Must Know (Session)

If the navigation of your website is effective, your users will have a good experience and search engines will be able to properly crawl your site and prioritize your content. This will help you to increase leads, conversions, and search rankings.

So how can you get it right?

Shari will share with you the 5 types of navigation that every SEO must know and discuss the most common challenges and questions such as mobile friendliness, secondary menus, content hierarchies, JavaScript, and much more.

Searcher Behaviour (Deep Dive Session)

A high bounce rate can be expected on mobile phones. Many searchers are looking for quick facts...more on mobile than on desktop devices. So when searchers find the right answer right away, they tend to remember the domain/URL that consistently delivers the quick facts.

Therefore, there are steps we can take (as SEOs) to keep our quick facts appearing consistently on mobile.

Learn the latest updates:

  • How mobile and desktop searcher behaviours are different
  • How to ensure your search listings appear best
  • Commonly overlooked searcher behaviours where your site can outperform your competition
  • How to format specific page types for mobile SEO

This interactive session will give you practical tips that you can apply to your websites right away.

Conference location:

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Computers in Libraries 2019 logo

Computers in Libraries 2019

Optimizing for Mobile Devices: Step-by-Step Mobile UX (Workshop)

Mobile UX imagePublic, academic, and school libraries face a common challenge: making their website content findable and available to mobile users.

Learn how to create and maintain mobile-friendly user interfaces — regardless of how your content is accessed by both human users and mobile technology.

At the end of this workshop, attendees will be able to:

  • Write for mobile — content to include or update
  • Create mobile-friendly navigation & accessibility
  • Design for mobile interaction: touch, gestures, & voice
  • Diagnose and fix mobile issues
  • Identify and measure significant UX metrics

Downloadable materials included. Workshop also includes a Site Clinic to address your most pressing mobile questions.

Actionable Ways to Boost User Website Engagement (Workshop)

User engagement workshopLooking for new and usability-tested ways to maximize your library website’s user engagement? Join our experienced information scientist and usability pro who has more than 20 years’ worth of qualitative and quantitative info from her professional usability studies.

Grab actionable tips (with before-and-after examples) that you can apply to your library site right away!

Get an in-depth look at creating effective visual hierarchies using color, fonts/typefaces, scan ability elements, placement, white space, and other proven ways to influence eye-tracking on web pages.

This interactive workshop for all types of libraries and schools provides useful tools and handy checklists to help you keep users engaged with your website content...without annoying them.

Boosting User Engagement on Your Website (Session)

User engagement sessionFilled with tips and usability-tested techniques maximizing your library website’s user engagement.

Our experienced usability and info pro shares 20+ years worth of qualitative and quantitative info from her professional usability/UX studies.

She provides useful tools and handy checklists to help you keep users engaged with your website content.

Learn the latest and greatest techiques on how to create a visual hierarchy to influence eye-tracking on web pages.

Conference location:

  • Hyatt Regency Crystal City
    Arlington, VA
    March 25-26, 2019

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World IA Day 2019 logo

World Information Architecture Day 2019

Solutions & Best Practices for Managing Duplicate Content Delivery

Faceted classification, syndication, & tagging are all great ways to increase accessibility to desirable content. However, increasing accessibility has a flip side — duplicate or redundant content delivery.

Sometimes human users prefer some level of redundancy. Therefore content duplication is acceptable. When done too much, though, users become easily frustrated.

Delivering duplicate content to both search engines can significantly decrease any web document’s findability. Additionally, content duplication often decreases user confidence & negatively affects an organization’s brand.

In this half-day workshop, you will learn, step-by-step, how to limit or prevent access to duplicate content and still deliver a positive user experience (UX).

Key takeaways include:

  • How both human users & technologies “see” duplicate content
  • Tools to help identify & diagnose duplication/redundancy issues
  • 8 proven ways to fix duplicate content delivery
  • Times when duplicate content is desirable

Downloadable materials included. Workshop also includes a Site Clinic to address your most pressing duplicate-content delivery questions.

Conference location:

If you would like us to speak at your conference, webinar, or other event on the topics of search engine optimization (SEO), information architecture (IA), user experience design, or any other website usability topic, please fill out our contact form or call us at 847-426-4256.

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