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Search engine optimization and UX design conferences

Omni Marketing Interactive has been featured at search engine marketing, usability, information architecture (IA), and web design events worldwide. Our Search Engine Optimization (SEO) Director, Shari Thurow, has been a top-ranked conference speaker for 20+ years.

Below are links to search engine conferences and other events we will be speaking at:

Search Marketing Expo Click to go to Search Marketing Expo web site

Search Engine Friendly Web Design (Boot Camp)

“I’m not designing my site for search engines,” is a common designer objection to SEO suggestions. The reality, however, is that search engines are the starting point for most Internet users these days, and if your site is difficult for Google, Bing or other search engines to “read”, it’s never going to work for your human visitors, either.

Attend this session and learn how to create search engine friendly sites that are equally appealing to human visitors.

Conference location:

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Search Marketing Expo - GermanySMX Munich

The 5 Types of Navigation Every SEO Must Know (Session)

If the navigation of your website is effective, your users will have a good experience and search engines will be able to properly crawl your site and prioritize your content. This will help you to increase leads, conversions, and search rankings.

So how can you get it right?

Shari will share with you the 5 types of navigation that every SEO must know and discuss the most common challenges and questions such as mobile friendliness, secondary menus, content hierarchies, JavaScript, and much more.

Searcher Behaviour (Deep Dive Session)

A high bounce rate can be expected on mobile phones. Many searchers are looking for quick facts...more on mobile than on desktop devices. So when searchers find the right answer right away, they tend to remember the domain/URL that consistently delivers the quick facts.

Therefore, there are steps we can take (as SEOs) to keep our quick facts appearing consistently on mobile.

Learn the latest updates:

  • How mobile and desktop searcher behaviours are different
  • How to ensure your search listings appear best
  • Commonly overlooked searcher behaviours where your site can outperform your competition
  • How to format specific page types for mobile SEO

This interactive session will give you practical tips that you can apply to your websites right away.

Conference location:

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Computers in Libraries 2019 logo

Computers in Libraries 2019

Actionable Ways to Boost User Website Engagement (Workshop)

User engagement workshopLooking for new and usability-tested ways to maximize your library website’s user engagement? Join our experienced information scientist and usability pro who has more than 20 years’ worth of qualitative and quantitative info from her professional usability studies.

Grab actionable tips (with before-and-after examples) that you can apply to your library site right away!

Get an in-depth look at creating effective visual hierarchies using color, fonts/typefaces, scan ability elements, placement, white space, and other proven ways to influence eye-tracking on web pages.

This interactive workshop for all types of libraries and schools provides useful tools and handy checklists to help you keep users engaged with your website content...without annoying them.

Boosting User Engagement on Your Website (Session)

User engagement sessionFilled with tips and usability-tested techniques maximizing your library website’s user engagement.

Our experienced usability and info pro shares 20+ years worth of qualitative and quantitative info from her professional usability/UX studies.

She provides useful tools and handy checklists to help you keep users engaged with your website content.

Learn the latest and greatest techiques on how to create a visual hierarchy to influence eye-tracking on web pages.

Conference location:

  • Hyatt Regency Crystal City
    Arlington, VA
    March 25-26, 2019

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World IA Day 2019 logo

World Information Architecture Day 2019

Solutions & Best Practices for Managing Duplicate Content Delivery

Faceted classification, syndication, & tagging are all great ways to increase accessibility to desirable content. However, increasing accessibility has a flip side — duplicate or redundant content delivery.

Sometimes human users prefer some level of redundancy. Therefore content duplication is acceptable. When done too much, though, users become easily frustrated.

Delivering duplicate content to both search engines can significantly decrease any web document’s findability. Additionally, content duplication often decreases user confidence & negatively affects an organization’s brand.

In this half-day workshop, you will learn, step-by-step, how to limit or prevent access to duplicate content and still deliver a positive user experience (UX).

Key takeaways include:

  • How both human users & technologies “see” duplicate content
  • Tools to help identify & diagnose duplication/redundancy issues
  • 8 proven ways to fix duplicate content delivery
  • Times when duplicate content is desirable

Downloadable materials included. Workshop also includes a Site Clinic to address your most pressing duplicate-content delivery questions.

Conference location:

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The Information Architecture Conference

Information Architecture Gateway (Poster)

The Information Architecture Conference logoOne main purpose of information architecture and site navigation is to enhance the effectiveness of user interfaces (UIs) by supporting and enabling task completion. Yet the information architecture process is commonly overlooked when people develop user interfaces.

As a result, end users get UIs that are based on the mental models of technical and/or marketing teams. UIs become difficult to navigate and difficult to use. Poor taxonomies decrease both users’ and technologies’ ability to accurately retrieve specific content.

Ultimately, effective information architecture minimizes confusion and efficiency that costs organizations increased sales, a trustworthy brand reputation, a positive user experience (UX), and expensive redesigns.

The goal of the Information Architecture Gateway is to provide access to an IA Toolkit, made up of tools that we bring together from different disciplines with IA, and to serve other ecosystems to help them learn and discover IA in their own ecosystems.

Conference location:

  • Renaissance Orlando at SeaWorld
    Orlando, FL
    March 13-16, 2019

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Science Gateways Community Institute

Science Gateways Community Institute (SGCI)

How to Create and Maintain an Effective Information Architecture and Navigation System for Science Gateway Websites (Tutorial)

Whether you have an existing Science Gateway website or are creating your first one, this hands-on tutorial will show you, step by step, how to create and update gateway websites so that their content is easier to find and easier to use.

SGCI Annual Meeting logoAs a Science Gateway provides its web-based tools and resources, it is essential that these sites utilize specific usability tests and other research methods to ensure positive and productive experiences with the sites. Successful information architecture (IA), intuitive site navigation, and clear user interfaces (UIs) all rely on knowing where various users expect to find needed information.

Since many Science Gateway creators are educated as subject domain scientists (e.g. biological, chemical, physical, environmental, social, mathematical, and computer scientists), many are not likely to understand the importance of IA and site navigation, including the downstream dependence they have on search engine visibility and user engagement. Additionally, the information architecture and site navigation processes are iterative ones, requiring ongoing measurement, assessment, and updates.

This tutorial includes exercises, downloadable checklists (PDFs) and a bibliography.

Conference Location:

  • Catamaran Resort
    San Diego, CA
    September 23-25, 2019

Introduction to Web & Search Analytics (Webinar)

Intro to Analytics imageAfter taking this webinar, you will be able to:

  • Track what's happening on your gateway site
  • Set up Google Analytics to measure business goals:
    • Establish formulas to measure the performance of your gateway site
    • Understand the difference between micro- & macro conversions
  • Create analytics reports for gateway sites
  • Get actionable insights for improving conversion & engagement rates
  • Learn patterns in site search analytics (SSA)
  • Use analytics data to improve site navigation

Downloadable materials included.


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U.S. Search Awards2019 logo

US Search Awards

U.S. Search Awards Ceremony
Award ceremony to recognize and reward organizations, agencies and individuals based or working in the US search and digital marketing industry. Omni Founder Shari Thurow is a judge and a presenter.

Event Location:

  • SLS Las Vegas Hotel & Casino
    Las Vegas, NV
    October 9, 2019

If you would like us to speak at your conference, webinar, or other event on the topics of search engine optimization (SEO), information architecture (IA), user experience design, or any other website usability topic, please fill out our contact form or call us at 847-426-4256.

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