Search engine optimization and design conferences

Omni Marketing Interactive has been featured at search engine marketing and Web design conferences worldwide. Our Search Engine Optimization (SEO) Director, Shari Thurow, has been a top-ranked conference speaker since 1998.

Below are links to search engine strategies and Web site design conferences we will be speaking at:

• Search Marketing Expo (SMX)
• Search Engine Strategies (SES)
• Other conferences

Search Marketing Expo

Topics include:

• Duplicate Content and the Canonical Tag
• Flash and Search: How's It Going These Days?
• How Not to Become a Spammer
• Revisiting PageRank Sculpting & Siloing
• Personalized Search: Times They Are A Changing...But When
• Search-Engine Friendly Web Design
• Search Behavior: Using Research To Improve Results
• SEM/SEO and User Segmentation
• SEO Check-Up
• SEO for Multimedia
• SEO & Usability
• SEO for Web 2.0 Sites
• Site Architecture
• The Right Text for Search Engine Marketing
• The Elements of Search-Friendly Web Sites
• Understanding Searcher Needs and Intent
• Web Site Tune-up

Conference locations:

• London, England
• Munich, Germany
• New York City, NY
• Santa Clara, CA
• Stockholm, Sweden
• Seattle, WA
• Toronto, Canada

Search Engine Strategies Conference and Training

Topics include:

• CSS, AJAX, Web 2.0 and Search Engines
• Duplicate Content and Multiple Site Issues
• Express Search Usability Clinic
• Eyetracking Research Update
• Flash and Search Engines
• How to Speak Geek: Working Collaboratively With Your IT Department to Get Things Done
• Information Architecture, Site Performance Tuning and SEO
• Images and Search Engines
• Online Video Update - The Next Wave
• Searcher Behaviour Research Update
• SEO Then & Now: What's the Same? What's New?
• Site Clinic
• Successful Information Architecture
• Successful Site Architecture
• Usability & SEO: Two Wins for the Price of One

Conference locations:

• Chicago, IL
• Dallas, TX
• Denver, CO
• London, England
• New York City, NY
• San Francisco, CA
• San Jose, CA
• Toronto, Canada

Performance Marketing Expo - Affiliate Marketing Conference & Exhibition

Search Engine Optimization and Website Usability: When Principles Unite for ROI
When prospects click on a link from Google, Bing, or any other search engine and arrive at your site, do they land at most appropriate web page? And, if people do not land on the most appropriate page, can they easily find the products and services they desire after they arrive at your site?

A search-engine friendly website is a user-friendly, search-friendly, and persuasive site that converts visitors into buyers. It’s not only about search engines — it is about searchers. Website owners need to understand how people search and why people search.

Guess what? It  isn’t only about links, despite what information is currently being propagated on the Web. In this interactive session, SEO and usability expert Shari Thurow shows you how to make your site content findable, usable, and profitable.

• Build a website that satisfies both searchers AND search engines
• Successful information architecture and usability - what search engine marketers don't know
• Learn proven techniques and strategies for long-term results
  

Conference location:

• Miami, FL

International Search Summit

Website Usability: The Scent of Information
Every website has a scent of information which communicates to the user where they are on the site, where they should go next and how they can get there. With words, images and colors having different meanings in different countries, international marketers face a tough challenge in ensuring that their information scent is relevant and appealing to users in each target market.

In this session, Shari will examine the challenges of creating an effective information scent on global websites, using real-life examples from her international research.

Conference location:

• London, England

InControl Web Design Workshop Conference

Findability and SEO Workshop

Search engine optimization (SEO) professionals help make content easy to find via the commercial Web search engines. Web site usability professionals help make content easy to find on a web site. The string that binds these two groups together is the scent of information. People utilize information scents to locate and discover the products, services, and information on your web site.

In this interactive session, Shari shows you how to make your web site content findable, usable, profitable, and, yes, rank better in Google.

Conference location:

• Orlando, FL

If you would like us to speak at your conference on the topics of search engine marketing, Web design, or any other Web site usability topics, please call us at 847-426-8978 or email us at info@search-usability.com.

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Omni Marketing Interactive
847 S. Randall Road #312 • Elgin, Illinois 60123
Phone: 847-426-8978 • Fax: 847-426-1507

Web Site Usability • Search Engine Optimization (SEO)
Web Site Design • Information Architecture (IA)

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