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Case studies

Omni Marketing Interactive provides search engine marketing, website design, and usability analyses for all types of businesses. Many clients have benefited from our Search Usability™ Analysis, where our staff of search engine specialists and usability professionals analyze your site for both user friendliness and search-engine friendliness. No other search engine marketing firm has our level of search usability expertise.


Medical publisher website

SummaryMedical

A popular medical website with 80+ million visitors per month was banned from Google due to previous search engine marketing (SEM) firm's spam techniques. Omni helped the site get unbanned with over 3x increase in web traffic with an average of 11 page views per visitor.

Solutions

  • Performed link analysis and index count at Google (and other major search engines) to determine if the site were penalized.

  • After determining that the site was penalized due to previous search engine marketing firm's spam techniques, redirected all mirror domains to a single website.

  • Link development campaign to modify all high-quality links to the correct website. Continue link campaign to develop more qualified links to updated site design.

  • Correspondence with search engine representatives to get the site unbanned and re-indexed.

Results

The medical publishers website results are:

  • Site unbanned from Google. 25,000+ pages re-indexed within 3 months of being unbanned.

  • Over 3x increase in traffic, 4x increase in page views, and an average of 11 page views per visitor.

  • Because of consistent search engine traffic due to "natural" search engine optimization, able to eliminate all search engine advertising expenses.

Construction Materials website

SummaryMetall

Manufacturing and construction materials firm receives 100% increase in traffic and wins multimillion-dollar contracts within 3 months of launching search-engine friendly website.

A $20 million+ construction materials company received only four sales in two years from its website design and online marketing strategies.

The company's initial website design was not formatted for search engine visibility and a positive user experience (UX) for their site visitors, which include original equipment manufacturers (OEMs) and construction firms.

In conjunction with an industrial marketing company that specializes in manufacturing firms, Omni Marketing Interactive was hired to design a more user-friendly website, to update the site content for accuracy and higher conversion rates, and to increase qualified traffic.

Solutions

  • Increasing the natural search engine visibility of the site by creating search-engine friendly design templates. Now, search engines could easily access content on all pages.

  • Participated in pay-per-click (PPC) advertising campaigns to supplement "natural" search engine optimization campaign.

  • Converted all relevant print materials to a format more suited to web viewing. Graphic images were formatted for a fast download time.

  • Content was rewritten to communicate 'aboutness' of content, resulting in more search engine visibility.

  • Created a visual hierarchy to emphasize the most important calls to action on the site, resulting in more sales.

Results

The construction materials website redesign and online marketing strategies resulted in:

  • Average of 20 new online customers a month. Orders range from $500 to $3.5 million.

  • Over 100% increase in traffic within 3 months of launching the new site design.

  • $5+ million in increased sales within first year, all attributable to the website.

  • 35% overall sales increase.

Venture Capital website

Summary

SeedlingA seed and early stage venture capital firm approached Omni to revamp their site design, which did not reflect their corporate identity.

The initial website design was not formatted for maximum search engine visibility and a positive user experience (UX) for their target audience which includes information technology, biotechnology, and physical sciences companies seeking seed and early stage venture capital.

In conjunction with a graphic designer selected by the venture capital firm, Omni was hired to create a more user-friendly website design which would highlight their portfolio companies and increase qualified traffic to the website.

Solutions

  • Created search-engine friendly design templates for the new site. Now, search engines can easily access all of the content on the website.

  • Updated design accommodates a wider variety of browsers and devices.

  • Converted all relevant print materials into a format more suited to web usage.

  • Graphic images and company logos were reformatted for the a faster download time.

  • Content was rewritten for better search engine visibility.

Results

Our venture capital website redesign resulted in:

  • 200+ top search engine positions within 3 months of launching the updated site design.

  • 80% increase in overall site traffic within 6 months of launching the updated site design.

Quote request

If you have any questions about Omni Marketing Interactive's search engine optimization (SEO), website usability, information architecture (IA), or web design services, please call us at 847-426-4256.

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