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Case studies

Omni Marketing Interactive provides search engine marketing, Web site design, and usability analyses for all types of businesses. Many clients have benefited from our Search Usability™ Analysis, where our staff of search engine specialists and usability professionals analyze your site for both user friendliness and search-engine friendliness. No other search engine marketing firm has our level of search usability expertise.

Medical Web site
Construction materials Web site

Case study #1 - Medical Web site

Summary

In January 2003, popular medical site with over 1.5 million visitors per month was banned from Google index due to previous search engine marketing firm's spam techniques. Site is now unbanned with over 300% increase in traffic and over 38% increase in page views per visitor.

Solutions

Performed link analysis and index count at Google (and other major search engines) to determine if the site were penalized.
After determining that the site was penalized due to previous search engine marketing firm's spam techniques, redirected all mirror domains to a single Web site.
Link development campaign to modify all high-quality links to the correct Web site. Continue link campaign to develop more qualified links to updated site design.
Correspondence with both search engine and directory representatives to get the site unbanned and re-indexed.

Results

The medical portal site's results are:

Site unbanned from Google. 25,000+ pages re-indexed within 3 months of being unbanned.
Over 300% increase in traffic, 400% increase in page views, and 38.5% increase in page views per visitor.
Because of c onsistent search engine traffic due to "natural" search engine optimization, able to eliminate all search engine advertising expenses.

Case study #2 - Construction materials Web site

Summary

Manufacturing/construction materials client receives 100% increase in traffic and wins multimillion-dollar contracts within 3 months of launching search-engine friendly Web site.

In April 2001, a $20 million+ construction materials company received only four sales in two years from its Web site design and online marketing strategies.

The company's initial Web site design was not formatted for search engine visibility and ease-of-use for their site visitors, which include original equipment manufacturers (OEMs) and construction firms. In conjunction with an industrial marketing company that specializes in manufacturing firms, Omni Marketing Interactive was hired to design a more user-friendly Web site, to update the site content for accuracy and higher conversion rates, and to increase qualified traffic.

Solutions

Created search-engine friendly Web site design templates for the new site so that the search engines could easily access all of the content on the pages. Increasing the "natural" search engine visibility of the site.
Participated in pay-per-click advertising campaigns to supplement "natural" search engine optimization campaign.
Converted all relevant print materials into a format more suited to Web viewing. Graphic images were formatted for the Web, and text was rewritten for better search engine visibility and sales conversions.

Results

The construction materials Web site redesign and online marketing strategies resulted in:

Average of 20 new online customers a month, whose orders have ranged from $500 to $3.5 million.
Over 100% increase in traffic within 3 months of launching the new site design.
Greater than $5 million in increased sales within first year, all attributable to the Web site.
Consistent search engine optimization traffic since 2000: 30% to 40% from search engine optimization, and 10% to 12% from search engine advertising.
35% overall sales increase.

If you have any questions about Omni Marketing Interactive's search engine optimization (SEO), Web site usability, information architecture (IA), or Web design services, please call us at 847-426-8978 or email us at info@search-usability.com.

Omni Marketing Interactive
847 S. Randall Road #312 • Elgin, Illinois 60123
Phone: 847-426-8978 • Fax: 847-426-1507

Web Site Usability • Search Engine Optimization (SEO)
Web Site Design • Information Architecture (IA)

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