Combining usability and findability for positive user experiences
People can't use what they can't find. And there is no point in making a website or other digitial document findable if people can't use it -- users will just end up disliking and not trusting your brand. The goal of our books is to bridge the gap between websites and search engines, website findability and usability.
When Search Meets Web Usability, by search engine optimization (SEO) and website usability experts Nick Musica and Shari Thurow, will help you bridge the gap between search engines and your website. But it will also help you improve your visitors' experience once they get to your site.
By understanding the wide variety of strategies and sometimes surprising behaviors that users employ when seeking information on the web, information architects, web designers and developers, search engine optimizers, and usability professionals can build better interfaces and functionality into their websites.
Some of the topics addressed in When Search Meets Usability include:
When Search Meets Web Usability has a book companion site to assist search engine marketers, usability professionals, information architects, and web designers/developers.
In January 2003, the first edition of Search Engine Visibility, through New Riders Publishing, was released. Our founder and SEO, Shari Thurow finished the second edition, released August 2007. The French version of the book was released in February 2008.
Search engine visibility is not merely obtaining top positions in search results. Rather, search engine visibility is designing, writing and creating a website primarily for your site's visitors, and helping them find what they are searching via the major search engines, directories, and industry related sites.
How your site appears in search results is important, and guiding your visitors to the most appropriate page on your site is equally important. In other words, a search-engine friendly site is also a user-friendly site.
Shari is also the originator of the Search Usability™ Analysis. A top search engine position is useless if your target audience does not take desired actions on your website, which is why both search-engine friendliness and user-friendliness are equally important. Our book addresses both issues.
Some of the topics addressed in Search Engine Visibility include:
Search Engine Visibility has a book companion site to assist web designers and search engine optimizers.
If you have any questions about Omni Marketing Interactive's search engine optimization, site usability analysis, web design, or link development services, please call us at 847-426-4256.